13TH – 15TH SEPTEMBER HAMPTON COURT

THE HANDMADE FESTIVAL

Our handmade movement isn’t just about championing what is typically considered ‘craft’ we want to challenge people’s perceptions and bring together all facets of what can be handmade in one big celebration of creativity. After five years of running The Handmade Fair across the country we are launching The Handmade Festival, the greatest collection of creative people, skilled makers and a vast array of what is celebrated as handmade. 

OUR CURRENT AUDIENCE

97% are female

84% of visitors would repeat purchase

£65,246 Average household income

£87.77 Average onsite spend (Excludes ticket purchase)

75% of visitors spend over 5 hours on-site

70% of visitors say they are likely to return in 2019

47 is the average age of a visitor

OUR TARGET AUDIENCE

Each area of the festival will be promoted as its own show, with its own ambassador and its own marketing campaign. We plan to form partnerships with relevant media partners to endorse the subject and attract specific audiences whose interests will cross over into other themes of the event, bringing in a new and larger audience.

  • Succulents
  • Jewellery
  • Shopping Village
  • Artisan Market Place
  • Food
  • Textiles

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